In the Tollywood circuit, having groups and camps is quite a favorite feature where there are star families filled with multiple heroes. Most of these families rule the industry because these male actors have good fans following. On the other hand these groups and camps always have heroines who largely tend to act opposite them in their mega films. According to the media sources, Tamannah is the standard heroine for the mega star family having worked with Ram Charan, Allu Arjun and will be acting with Pawan Kalyan. Anushka is the heroine for the Akkineni Family. She has done films with Nagarjuna, sumanth etc.
The audience also these type of pairing so the producers and filmmakers are signing these heroines. They don’t have any other options before them even if the storyline is different. This camp anf group was proved when Tammu attended “Julaayi” audio release function. The actual heroine Ileana was missing but Tammu added limelight to the show.